Smartphone Survey Results

(Survey results conducted on travel)

1.7 billion people around the world will access the internet via a mobile device in 2013, according to eMarketer's estimates. By 2016, there will be a staggering 2.5 billion mobile internet users worldwide. (eMarketer, January 2013)

15% of consumers are already using the mobile web for travel services, and another 13% are using mobile applications downloaded from one of the top app stores, according to research by Tealeaf. Delivering a compelling experience in the mobile channel is critical for successfully engaging consumers.

A recent Harris Interactive survey revealed that 85% of consumers who had conducted a mobile transaction in the last year expected the experience on their mobile devices to be better than using a laptop or desktop computer. The same Harris Interactive survey also showed that only 41% of consumers thought the mobile experience lived up to their expectations. There is a huge gap between the expectation and the actual experience.

Are you offering the best experience?

Mobile-optimised websites are still used more than apps: In the UK and US, mobile sites are used more than mobile apps for travel research and booking. But that may be a bit of a Catch-22, as the lack of apps and promotion of apps may mean that consumers aren't yet educated about them.

Is your company website mobile-optimised?

Smartphone owners expect mobile websites to load in under five seconds, want the ability to take action when on a mobile website, and when it comes to travel, 63% want to search for flight times, hotels, and car rentals.

With its latest survey Google has affirmed that Smartphone owners want sites to be optimized for their smaller screens and are inclined to abandon those that aren't. 

The above is what Liquid Modules can do and we want you to realise the potential for your business, whatever that may be.