20 Must See Mobile Statistics

Smartphone’s and tablets have burst onto the scene and are fundamentally shifting the way that we all think about marketing.  Mobile marketing has now taken a foothold and according to many benchmark statistics is poised to grow significantly.  Are you considering mobile marketing as part of your mix when developing plans for 2013?  Here are some stats that show why you should be giving some focus towards mobile and planning for how your brand and company will appear and reach target audiences in this new medium.

Mobile Commerce

1. 85% of consumer uses their phone while shopping in a store. (Source: JIWIRE)

2. Mobile technology will influence 29.4% to 33.7% of electronics and appliance sales in 2016, up from 8.3% in 2012. (Source: Deloitte)

3. The global mobile advertising market was $5.3B in 2011. (Source: IAB)

4. 56% of Smartphone owners identified email as a primary mobile medium that led to purchase. (Source: eMarketer)

5. Mobile email opens and clicks peak around meal times. (Source: MarketingCharts)

Mobile Search

6. 40% of mobile clicks are accidental or fraudulent. (Source: Trademob)

7. 70% of mobile searches result in action within 1 hour. (Source: Borell Associates)

8. Mobile search budgets increasing 307% for Smartphone’s, 231% for tablets. (Source: IgnitionOne)

9. Apple iOS sees the highest click-through rate.  Ads run on iOS devices have almost double the CTR (72%) of those on Android devices (41%). (Source: Jumptap)

Mobile Apps

10. U.S. Consumers download an average of 41 apps. (Source: Nielsen)

11. In-app purchases will drive 41% of app revenue in 2016. (Source: Gartner)

12. 74% of Smartphone owners use their devices to check email. (Source: Gartner)

13. Facebook had 604 million monthly active users who used Facebook mobile products as of September 30, 2012. (Source: Facebook)

14. 42% of mobile users have clicked an ad on the mobile web and 37% of clicked ads in apps (Source: Adobe)

General Mobile

15. 51% of U.S. mobile phone owners, own a Smartphone. (Source: ComScore)

16. The average tablet user is 34 years old, vs. 30 for the average Smartphone user. (Source: Flurry)

17. 69% of Smartphone owners that scan ScanLife’s mobile QR codes are male. (Source: ScanLife)

18. Two-thirds of Smartphone users (64%) want a site to load in less than 4/5 seconds. (Source: Keynote)

19. 18% of those who access the Internet via their cell phones say they do so because phones are simpler and more effective. (Source: PewResearch)

20. 49% of U.S. marketer’s boosted video ad spending in 2012, and 65% have larger mobile ad budgets. (Source: eMarketer)

Any other stats that you have found on mobile marketing to keep in mind, Share them with us in the comments.

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